Victor Mom Creates The Perfect Granola⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

November 29, 2016

Victor Mom Creates The Perfect Granola⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ - The Perfect Granola

DEMOCRAT & CHRONICLE / News / Published: November 29, 2016

Michele Liddle built a brand using small plastic bags she filled with granola made in her Victor kitchen.

That granola — an almond-cranberry blend crafted from her own recipe — is now carried by nearly 200 retailers, including Wegmans Food Markets and most local independent grocers, and endorsed by Olympic pole vaulter and Riga resident Jenn Suhr.

The time period from peddling snack packs to potential vendors to where her business, The Perfect Granola, is now: about 14 months. That’s quick in the business world, where websites, marketing campaigns, packaging and production details need as much attention as perfecting the merchandise.

Liddle, 34, believes people not only enjoy the taste, but are responding to the reason she started the company she runs with her vice president husband, Jason — to provide safe and healthy food to those in need. One hundred percent of profits go toward donations to community homeless shelters and food programs.

“It really just comes from our gratefulness,” she says. “We’ve been blessed with two healthy children and strong careers, and we understand that some people don’t have those things. We want to make sure we do everything we can to help and give back to the community.”

The Perfect Granola currently offers three low-sugar varieties in loose granola and bars — the original mix, a cherry-vanilla-walnut mix and a maple-pecan-date mix — made without added sugars, preservatives or chemicals. Instead, the granola is sweetened naturally with honey and maple syrup, and packed with superfoods like avocado oil, coconut oil, flax meal and chia seeds. All are non-GMO-verified, certified gluten-free and kosher.

Liddle decided to launch the company after the birth of her second daughter, once she found herself with fewer hours to volunteer at the Victor/Farmington Food Cupboard.

With a full-time job as a business development manager for an electric motor company, she is busier than before (particularly after agreeing this summer to become Jenn Suhr’s new marketing manager), “but there’s no turning back now,” she says.

Photo by Warren Mapes Design

As a result, Liddle and her husband, a real estate liaison at the New York State Department of Transportation, don’t have much free time.

“This is consuming our nights and weekends,” Liddle says.

Recent profits have gone to Teen Challenge, an addiction rehabilitation center, and ROCovery Fitness, a health-and-fitness organization for people recovering from addiction. Other donations have included gift baskets to the Vietnam Veterans Memorial Fundraiser.

“These types of partnerships have been crucial in our success,” says ROCovery Fitness co-founder and CEO Yana Khashper. “The heart and soul of our community is that these grassroots organizations see the benefit in what we’re doing and are eager to support our mission.”

Granola is only the company’s jumping-off point. Liddle already has started creating a new line of products, though she’s not yet sharing details. The company would need its own facility before that next phase could come to pass — and that’s in the works.

Within the next year, Liddle hopes to open that facility in the Victor area. She envisions employing different types of people (including veterans and those with disabilities), offering an on-site workout space and providing childcare services.

“This is all just a plan, but so far everything I’ve planned is happening,” she says, “so we’re really excited we’re on pace to do it all.”

The original story can be found: here