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Perfect Granola Announces its Partnership with PepsiCo

March 26, 2021

Perfect Granola Announces its Partnership with PepsiCo

Specialty Food Association / News / Published: March 26, 2021


Michele Liddle, founder and CEO of The Perfect Granola, is partnering her company with PepsiCo’s Food for Good and WomanMade programs to expand her company’s ability to realize its mission to create positive social change and end child hunger in America. The announcement of the partnership will take place on 3/17/2021.

Liddle is a mother to two young girls and CEO to a startup brand that is continuing to attract national attention and partnerships with Fortune 500 companies. She is paving the way during these current difficult times to show other female-founders, women-owned businesses and female entrepreneurs that anything is possible, stating:

“I want women everywhere to know that in the face of COVID-19, in the face of a global pandemic, your business can not only survive but thrive. You can still be a strong businesswoman and a great mom, even during these crazy times.”

Why this partnership matters to you and your audience:

The partnership between The Perfect Granola, Food for Good and WomanMade raises awareness for two key issues exacerbated by the pandemic: child hunger and the decline of women-owned small businesses.

As a result of the pandemic, 1 in 6 children are at risk of hunger (Feeding America, 2020) and 1 in 4 women face the risk of leaving the workforce (McKinsey, 2020). Additionally, venture capital funding for female founded or led startups in the U.S. was down 31% in the first three quarters of 2020 compared to 2019 (Pitchbook, 2020).

About The Perfect Granola: The Perfect Granola Headquartered in Victor, NY, is a granola company with a mission to end hunger and create positive social change in America. The company donates five percent of its profits and thousands of pounds of granola to school districts, homeless shelters, outreach centers, and food banks every year. In 2020, during the pandemic, The Perfect Granola donated more than 10,000 pounds of granola across several states and territories.

About Food for Good: Food for Good is PepsiCo’s commitment to advance food security through collaboration in the communities where we live and work. It offers a wide range of meal solutions to ensure children have access to nutritious meals no matter where they are or the time of the year. All meals meet or exceed USDA nutritional standards to help each partner reach more kids. Food for Good works with each partner to create a customized plan based on local strengths and needs. They provide innovative solutions by leveraging PepsiCo’s expertise and scale to maximize impact in each community. To learn more go to pepsicofoodforgood.com.

About WomanMade: WomanMade is a PepsiCo initiative committed to advancing female-founded businesses in the food and beverage industry. If you’re a woman business owner please join the WomanMade Community to get access to resources, mentorship and support for your business. The Community is free and open to all:  womanmade.helloalice.com


The original story can be found: here